Bernardo Tavares | creative copywriter

37 years old, 17 years working with ideas. More than 70 awards won with more than 15 ideas.
A Brazilian copywriter and creative director, with European citizenship, based in Portugal while running a creative collective (Beta Collective) in Brazil.
During the pandemic I created the project #MyLinkIsYourLInk so creatives who have a job can donate their book views to the ones who are unemployed.
When I'm not surfing or having fun with my daughter, you can bet I'm thinking about ideas people would like to talk about..

most recent agencies

Beta Collective (founder and creative director)
Havas Lisbon
David São Paulo
Y&R Brazil
FCB Brazil
Espalhe - Guerrilla Marketing (São Paulo)

awards

(more than 70 trophies won with 18 different ideas)

CANNES LIONS
. GOLD - Radio (2017)
. SILVER - Outdoor (2022)
. BRONZE - Creative Data (2022)
. Shortlist - Grand Prix for Good (2017)
. Shortlist - Product Design (2017)
. Shortlist - Brand Experience & Activation (2021)
. Shortlist - Brand Experience & Activation (2019)
. Shortlist - Brand Experience & Activation (2019)
. Shortlist - Direct (2019)
. Shortlist - Direct (2019)
. Shortlist - PR (2019)
. Shortlist - Social & Influencer (2019)
. Shortlist - Print & Publishing (2021)
(With 5 different ideas)

ONE SHOW
. GOLD - Design (Data Visualization) - 2022
. MERIT - Creative Use of Data (Data Visualization) - 2022
. MERIT - Print (Innovation in Print) - 2021
. MERIT - Radio (Craft Writing) - 2018
. Shortlist - Direct - 2023
. Shortlist - Health - 2023
. Shortlist - Brand Entertainment - 2023
. Shortlist - Mobile - 2023
. Shortlist - Direct (Digital & Online - E-commerce) - 2021
. Shortlist - Direct (Innovation in Lockdown) - 2021
. Shortlist - Sustainable Development Goals (Gender Equality) - 2022
. Shortlist - Innovation in Out of Home - 2022
. Shortlist - Brand-side - 2022
(With 7 different ideas)

CLIO
. BRONZE - Creative Use of Data (2022)
. BRONZE - Design (2022)
. Shortlist - Creative Use of Data (2020)
. Shortlist - Out of Home (2022)
(with 3 different ideas)

EUROBEST
. GOLD - Print & Publishing - Innovative use of Print (2021)
. Shortlist - Grand Prix For Good (2021)

LIA - LONDON INTERNATIONAL AWARDS
. SILVER - Print | Creative Use of Data (2021)
. SILVER - Design | Creative Use of Data (2021)

ANNUAL CREATIVEPOOL
. SILVER - PR (2024)
. SILVER - Experience (2024)

BRAZILIAN CREATIVE CLUB
. BRONZE - Outdoor (2022)
. In Book - Digital (2020)
. In Book - Digital (2020)
. In Book - Direct and Activation (2020)
. In Book - Direct and Activation (2020)
. In Book - Direct and Activation (2020)

PORTUGUESE CREATIVE CLUB
. GOLD - Outdoor (2023)
. GOLD - Craft (2023)
. GOLD - Brand Experience (2021)
. SILVER - Media (2023)
. SILVER - Film (2023)
. SILVER - Brand Experience (2023)
. SILVER - Outdoor (2023)
. SILVER - Outdoor (2024))
. SILVER - Media (2021)
. BRONZE - Outdoor (2023)
. BRONZE - Outdoor (2023)
. BRONZE - Digital (2023)
. BRONZE - Brand Experience (2023)
. BRONZE - Social Causes (2022)
. BRONZE - Print (2021)

EL OJO DE IBEROAMÉRICA
. BEST LOCAL IDEA - The Day-After-Women's-Day Newspapers
. LOCAL AGENCY OF THE YEAR - Havas Lisbon
. GOLD - PR (2021)
. SILVER - PR (2021)
. SILVER - Sports (2021)
. SILVER - Design (2021)

EFFIE
. Silver

CLIO SPORTS
.BRONZE - Social Good - The Inclusivity Match - 2020

ADCE
. SILVER - Film (2023)
. BRONZE - Brand Experience (2021)

ANDY
. Shortlist Europe (2023)
. Shortlist (2021)

CREATIVE X
. GOLD - Brand Experience (2022)
. SILVER - Media (2022)

NY FESTIVALS
. GOLD - Food/Drink (2022)
. BRONZE - Work with Purpose (2022)
. MERIT - Outdoor (2022)

CAPLES
. GOLD - Print (2023)
. SILVER - Not-for-profit (2023)
. SILVER - Digital (2023)
. BRONZE - Digital (2023)
. BRONZE - Print (2023)
. MERIT - Small Agency (2024)

WAVE
. GOLD - PR
. SILVER - Social Change

MAD STARS
. GOLD - Gender Equality (2021)
. SILVER - Media (2021)
. SILVER - Data Insights (2021)
. SILVER - Outdoor (2021)
. BRONZE - Film (2023)
. BRONZE - Mobile (2022)
. BRONZE - Outdoor (2022)
. CRYSTAL - Film (2023)
. CRYSTAL - Film Craft (2023)
. CRYSTAL - PR (2022)
. CRYSTAL - Outdoor (2022)
. CRYSTAL - Media (2022)
. CRYSTAL - Diverse Insights (2021)
. CRYSTAL - Direct (2021)

ACT CARE
. GOLD - NGO - Print

WPPed Cream Awards
. GOLD - Radio (2017)

The Side Show
. Shortlist - Social Good - My Link is Your Link

Meios & Publicidade (Portugal)
. SILVER - Sustentabilidade (2024)
. SILVER (2022)
. SILVER (2022)
. BRONZE - Outdoor (2023)
. BRONZE - Film Craft (2023)
. BRONZE - PR (2024)

achievements

. #1 Copywriter from Portugal according to The One Show ranking in 2022
. 1st Creative Data Cannes Lion won by a Portuguese agency (2022)
. 29th place at The Good Report 2021
. 2021 Local Agency of The Year on El Ojo de Iberoamérica
. 2021 Best Local Idea on El Ojo de Iberoamérica
. 2022 2nd Best Local Idea on El Ojo de Iberoamérica
. Invited to have a Burger King print campaign exhibited at the Poster Museum in NY
. Featured in the AdAge Top 21 most popular stories of 2019 (12th position)
. AdAge Highlight (pick of the day or editor's pick) - 9 times
. Adweek Highlight (pick of the day or editor's pick) - 6 times
. The Drum - Ad of The Day (2022)
. Adweek Ad of The Day (2022)
. 1 of the "10 projects that made the industry better in 2020", according to AdWeek.
. 1 of the "5 amazing projects created by young talents in 2020", according to AdWeek.

. Contagious' Campaign of the Week - Lockdown Whopper
. Campaign of the Week M&M - Achados e Perdidos - 2024
. Best Brazilian Agency NY Festivals 2022 - Beta Collective
. The most talked about campaign in Brazil during Halloween in 2019
. The most talked about campaign in Brazil on World Water Day in 2017
. The most talked about campaign in Brazil on World Water Day in 2022
. The most talked about campaign in Portugal on Women's Day 2021
. The most engaged content of all time in Burger King Brazil (800% higher than the 2nd)
. 10 times best ad "Best Ads on TV" - Web Film, Print (2x), Outdoor (6x) and Interactive.
. The first spot on Brazilian broadcast TV to feature audio description for blind people
. For the first time ever, ball boys and girls were replaced by wheelchair ball boys and girls in an official sports match.
. Most tweeted campaign of 2014 Fifa World Cup

judging experience

2024 El Ojo
2024 The Caples

2023 NY Festivals
2022 NY Festivals (Collaborations and Partnerships and Pushing Culture)
2022 Ad Stars (Outdoor)
2022 Portuguese Creative Club (Brand Experience)
2021 El Ojo de Iberoamérica (Design)
2021 Ad Forum PHNX (Transforming Lives; Transforming Industry)
2021 Ad Stars (Social & Influencer)
2020 El Ojo de Iberoamérica (Direct)

brands

Burger King, Cerveza Patagonia, Corona, LG, EDP, Guaraná Antarctica, Pepsi, Goose Island, iFood, AMA Water, Brahma, will bank, Lacta, TNT Energy Drink, Fusion Energy Drink, Itaipava, Faber-Castell, NOS, Trident, Club Social, Tônica Antarctica, Raparigas da Bola, Amnesty International, YoPRO, Ambev, L'Oréal.