Hello! I'm a Brazilian-Portuguese creative director living near the beach, where I sneak out for a surf whenever I have 90 free minutes (sometimes less) and the waves are breaking nearby.

During the pandemic, I moved from David São Paulo to Havas Lisbon. In Portugal, alongside my wife and young daughter, I sharpened my surfing and sandcastle-building skills and helped the agency win pitches and earn more than 40 awards, including Lions.

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Eventually, I felt the need for more creative freedom to bring bold ideas to life. That led me to start my own company, Beta Collective, three years ago. Since then, we’ve developed PR activations for major brands in both Brazil and Portugal. Some of these projects were featured by leading media outlets and recognized at creative festivals. In this portfolio, you’ll find work for brands like L'Oréal, Cerveza Patagonia, Goose Island, AMA Water, Guaraná Antarctica, Fusion Energy Drink, and will bank.

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If you're curious about how I can contribute to your agency or brand, take a look at the work below and feel free to get in touch at bernardo@wearebetacollective.com

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